Most small
businesses, especially those managing DIY marketing and ad placement, pour
money into Facebook, Instagram, and Google hoping for a spike in sales. But
studies show up to 62% of ad budgets are wasted, reaching people who’ll never
buy. Many simply accept this as “that’s how marketing goes — pricey and
unpredictable.”
Because without
data-driven targeting and ongoing optimization, ads reach broad groups with
little to no intent to buy. Manual setups skip
critical split tests, creative rotations, and platform-specific adjustments
that directly impact performance. Worse, most DIY marketers never plan a real
strategy or define a buyer avatar—launching campaigns with no precise aim.
According to HubSpot
(2023), 65% of small businesses have no documented marketing strategy, and
nearly 70% fail to research their ideal customer persona. WordStream data shows
only 29% actively track marketing ROI, meaning most run campaigns blind. The result?
Money spent at high CPC, impressions delivered, but low ROI.
Unfortunately, many business owners don’t even realize
there’s a way to control and improve their ad spend. They simply accept it as
“that’s how marketing goes — expensive and unpredictable.”
It doesn’t have to be this way.
AdWiz, within Nexus AI All-in-One Business Suite, fixes this by functioning as an automated marketing engine. It manages multi-platform ad placements, continuously tests creative variations, and reallocates budget to the highest-performing audiences. It also automates social posts and engagement, keeping your brand active without hiring a team.
Most importantly, AdWiz keeps critical metrics in check—slashing cost-per-click by up to 90% below typical industry benchmarks, and driving a higher ROI through precise data-driven targeting and optimization.
